Automobile manufacturers

Faced with crises in the American, European and Japanese markets, large automobile manufacturers are simultaneously positioning themselves in emerging markets and developing new forms of motorisation. The global landscape is altering as both traditional manufacturers and their Indian and Chinese challengers address existing problems that have been exacerbated by the crisis and react to emerging issues of globalization and sustainable development. During Gerpisa's international conference, significant time will be allocated to the presentation and discussion of these industry dynamics linked to the different components of the strategies of the automobile firms.