The Young and the Restless: Unwavering Consumer Mindset versus Automotive Leadership

Submitted by Philippe Byosiere, Doshisha University, Kyoto, Japan on Mon, 01/20/2014 - 21:21

Publication Type:

Conference Paper

Authors:

Philippe Byosiere; Denise Luethge; Hideki Tanaka

Source:

Gerpisa colloquium, Kyoto (2014)

Abstract:

With its conference theme “Old and new spaces of the automotive industry: towards a new balance,” the 2014 Gerpisa conference focuses on the developing differences in many domains facing the automotive industry. In this paper we address the collision course path of the automotive leadership (both OEMs and suppliers) and the de-automobilisation mindset of younger consumers in Japan.

Thème: Automobilisation of societies, new and used car markets, and business opportunities in the industry